To effectively recruit new and experienced agents, a strategic approach should be implemented that highlights KHM's unique value proposition and its differentiating factors in the industry. An analysis of industry competitors will help identify key strengths and weaknesses within the market, allowing KHM to tailor its recruitment message to emphasize how the company stands out, such as offering better support, a stronger culture, or more competitive compensation packages. Additionally, a succession plan should be developed to address the needs of agents retiring or leaving the industry, ensuring a seamless transition and continued business growth by identifying and nurturing talent within the organization. An in-depth assessment of the factors influencing agent retention, such as work-life balance, professional development opportunities, and compensation structures, will provide valuable insights to improve retention efforts. Furthermore, a recognition strategy that celebrates agents at all levels, from new recruits to top performers, should be established to create a culture of appreciation and motivate agents to stay with the company long-term. This multi-faceted approach will help KHM attract, retain, and develop top-tier talent, fostering both short-term growth and long-term success.
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