A comprehensive analysis of both customer and non-customer sentiment towards CrammerNation’s brand and products among Miami students will provide critical insights into how the brand is currently perceived and the factors influencing student purchasing decisions. By gathering qualitative and quantitative data, we can better understand the strengths and weaknesses of CrammerNation’s offerings, identify areas for improvement, and uncover unmet needs within this demographic. Additionally, an analysis of student and professor sentiment towards CrammerNation at other universities will offer valuable comparative insights, helping to identify regional differences and potential opportunities for brand expansion. Based on the findings from these interviews, a refined branding strategy will be developed to enhance CrammerNation’s appeal and strengthen its market position. This strategy will be informed by an in-depth evaluation of the products and the brand’s current perception among various groups, ensuring alignment with the expectations of both current and potential customers while addressing any gaps in the market.
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