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Sample Project | Kiddie Academy

In Fall 2024, Miami Business Consulting partnered with an owner of multiple Kiddie Academy franchises, a leading network of educational child care centers. The client engaged MBC to conduct market research and recommend potential sites for up to six new academy locations in Northwestern South Carolina.

1

Challenge

  • Analyze local market trends, including real estate, daycare needs, and population growth

  • Assess the Greenville/Spartanburg corridor growth rates for the next 5 and 10 years

  • Evaluate household income distribution and trends

  • Analyze birth rates and other demographic factors influencing demand for daycare services

  • Identify potential locations for up to six additional academies based on market research findings

2

Approach

Strategic, Data-Driven Site Selection

  • Comprehensive market research was conducted to identify high-potential locations for expansion. A weighted scoring model was developed to evaluate key factors such as household income, real estate trends, and market performance, allowing for an objective ranking of cities based on overall attractiveness.

  • Top-ranked markets were further analyzed, with specific sites evaluated based on both quantitative data and internal recommendations. The site selection framework was refined using insights from existing successful locations, with emphasis on visibility, accessibility, and alignment with target demographics.

  • All findings were validated using third-party data sources, including Claritas PRIZM and CoStar analytics, to ensure that recommended sites align with the characteristics of established, high-performing centers.

3

Recommendation

The Kiddie Academy MBC team identified three target areas for potential new locations based on the highest ratings from the weighted scoring model. They assessed available real estate within these areas and identified specific sites for development. Additionally, the team provided strategic recommendations to help the client attract and engage potential families in the new markets.

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